Fire & Ice Festival Banner

Lock In Your Festival sponsorship

Be a part of Newport Dunes' Fire & Ice Festival.
Build your Brand over the Holidays

There are many ways you can get involved and give your business exposure over this six-week spectacular holiday event!

  • Media Inclusion
  • Hospitality Benefits
  • Brand Event Advertising
  • On-site Activations & Display Opportunities


Ice rinks and holiday celebrations can be a valuable form for advertising your brand or business. If you are looking for a great way to get your business noticed outside the traditional means, ice skating advertising works.  It’s also budget-friendly.

Did you know the medium household income for ice skating fans is $90,000, with 34% having an annual houshold income of $100,000 or more and 52% at $75,000 or more. – According to an ESPN Sports Poll.

According to Media Life Magazine “Ice Rinks have become a valuable form of affordable “out of home advertising.” Many companies are taking advantage or rink ads including: McDonalds, Great Clips, Dairy Queen, and more.”

Guests will also come to experience the 33rd annual Lighting of the Bay Celebration, happening nightly from November 24, 2023 – January 1, 2024.  After skating, guests will linger at our holiday village around the ice rink with our Fire & Ice Festival theme. Be a part of the holiday season festivities.

Fire & Ice Festival

The ice rink will be open during Newport Dunes’ Lighting of the Bay which sets the bay aglow with floating holiday lights. This family-friendly attraction will open during our 33rd Annual Lighting of the Bay Celebration on Friday, November 24. The ice rink will end January 1, 2024.

This ice rink will be one of the biggest in Orange County at 82 feet x 50 feet, drawing skaters from Newport Beach and surrounding areas. The ice rink will be set up so skaters can enjoy the festive lights while skating after dusk. We will also be offering corporate events and holiday parties which can include skating.

We are creating a holiday village around the ice rink to include:

Igloo Bar offering Festive Cocktails & Beverages

Fire pits & S'more Kits

Fire Dancers and Live Entertainment

33rd Annual Lighting of the Bay

Inflatable Garden for Family Picture-taking

& Festive Food

Sponsorship Information

Be a part of the holiday magic this season.  This event will be advertised in the Newport Beach and surrounding areas.  Marketing efforts will include:

  • Social Media marketing
  • Public Relations outreach by the Ace Agency
  • Print Advertising
  • Search Engine Marketing

Advertising Advantages

  • Captive Audience – our ice skaters can become your customers.
  • Maximum Exposure – most visitors are with us for over an hour per visit.
  • Repeat Exposure – ads seen 2 – 5 times per week.

Placement Options 

Within our sponsorship opportunities, there are many different placement options:

  • Zamboni (ice resurfacer) – Every child and parent watches intently as this machine moves across the ice! Your company logo can be a part of this truly unique experience since one Exclusive Sponsorship will have their brand placed on the side and front of the zamboni.
  • Rink Dasherboards – these are the signs we place along the rinkside.  Every skater will be skating by this very visible signage as they skate around and around the rink.  These dasherboard ads will also show up in the photos skaters take for social media and sharing with family and friends, as well as local TV highlights.
  • Booth opportunities – we expect weekends to be very busy during the holiday season.  We offer booth space on select days for advertising and promotions.
  • Mentions in our Ice Rink advertising and social media – we offer a number of opportunities depending on the sponsorship level selected.  See table below.

Sponsorship Details

Become a Sponsor!

NB Local
Logo on ice rink event banners*
Logo in local print event advertisements
Logo on ice resurfacer/mini zamboni (both sides)
Logo in social media posts/stories
Two (2)
Two (2)
Rink dasher board signage (logo or business name only)**
Two (2)
Two (2)
One (1)
Logo and business name on Partners & Sponsors
page of event website with hyperlinks
Prominent Logo
Large Logo
Tickets to the ice rink
10' x 10' booth space on select days at the event***
Mention in social media and event-related ads,
press releases, and event flyers
*Sponsorship commitment, payment, and high-resolution logos are due before Friday, November 17, 2023, in order to be placed on banners.
**Rink boards are limited due to space. Rink board signage available until space is sold out.
***Dates for booth space are dependent on Sponsorship level. Booth space availability may be impacted by event programming. Dates and times are first-come, first-served.

Product placement opportunities are also available. Please let us know if you are interested.

Put Newport Dunes
Under Your Tree!